Emirates: Fly Emirates Meet Dubai

Emirates | Image Resource : cloudfront.net

United Arab Emirates, the largest airline in the Middle East, is a Dubai based Airlines, a subsidiary of the emirates group which is wholly owned by the government of Dubai. To increase the fleet efficiency it uses a program, a technology called "Flextracks". This is used to plan and optimize routes of the flights efficiently and calculating load factor which makes it easy to regulate. 

Emirates launched its first commercial slogan “So be good to yourself” in 1990s. In 1999, it launched Fly Emirates. Then after along gap, in 2004, the airline changed its slogan to “Fly Emirates”, in 2008 “Fly Emirates, Keep Discovering and Fly Emirates, to over six continents”, this slogan revolves around their route network consisting of 100 destinations, 59 or more countries and six continents. Then it changed its slogan to “Fly Emirates, Meet Dubai”. And currently from 2012, the slogan is “Hello tomorrow”.

Services:

 It is operating around 3300 flights from its hub Dubai International Airport, per week. It serves daily to more than 144 cities in 78 countries across six continents.  Emirates operates from its hub in Dubai, across its network over 3,000 flights every week, around 160 destinations in approximately 70 countries across six continents.

In 2000, the Emirates airlines considered to join Star alliance, but opted to remain independent of the three alliances i.e. Oneword alliance, Skyteam Alliance, and Star Alliance. So, it is currently not the member of any of the three global airline alliances.